Privacy Policy

1. Introduction

Baba Dwellings Pte. Ltd. ("Baba Dwellings", "we", "us", "our") is committed to protecting the personal data of our clients, enquirers, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in connection with our luxury rental advisory services and this website.

We comply with the Personal Data Protection Act 2012 (PDPA) of Singapore, including its obligations relating to consent, purpose limitation, data accuracy, data protection, and data retention. By engaging our services or using our website, you acknowledge that you have read and understood this policy.

2. Data We Collect

We collect personal data that you provide to us directly and data collected automatically through our website.

2.1 Information You Provide

• Full name and contact details (phone number, email address)
• Property search criteria and preferences
• Current and previous residential address
• Employment details or financial information relevant to rental qualification
• Communications sent to us by email or through the website contact form

2.2 Automatically Collected Data

• IP address and browser type
• Pages visited and time spent on our website
• Referring website or search term
• Cookie data (see our Cookie Policy for details)

3. How We Use Your Data

We process personal data for the following purposes, on the following legal bases:

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Client data (active engagements): For the duration of the service engagement plus five years thereafter, in line with Singapore's limitation period for contract claims.
• Enquiry data (no service commenced): Up to twelve months from the date of last contact, unless you request earlier deletion.
• Analytics data: Up to twenty-six months, consistent with standard analytics platform configurations.

5. Data Sharing

We do not sell your personal data. We share data only in the following circumstances:

• Landlords and their representatives: Necessary contact details shared when arranging viewings or progressing a lease, with your knowledge.
• Service providers: Such as building management contractors engaged under our stewardship service, bound by confidentiality obligations.
• Analytics providers: Anonymised usage data shared with website analytics services (Google Analytics) when you consent to analytics cookies.
• Legal authorities: Where required by Singapore law, court order, or the Council for Estate Agencies.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include:

• Encrypted data transmission (HTTPS/TLS) across our website
• Access controls limiting internal data access to authorised team members
• Regular review of data handling practices
• Secure document storage for client lease and tenancy records

In the event of a data breach that is likely to result in significant harm to affected individuals, we will notify the Personal Data Protection Commission (PDPC) and affected parties as required by the PDPA mandatory notification requirements.

7. Cookies

Our website uses cookies to function correctly and to understand how visitors engage with our content. For detailed information on the types of cookies we use and how to manage your preferences, please see our Cookie Policy.

8. Your Rights Under the PDPA

As a data subject under Singapore's PDPA, you have the right to:

To exercise any of these rights, contact us at [email protected]. We will respond within thirty calendar days. You also have the right to lodge a complaint with the Personal Data Protection Commission at pdpc.gov.sg.

9. Third-Party Links

Our website may contain links to external websites, including property listing platforms and government services. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.

10. Children

Our services are intended for individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently received data from a minor, please contact us at the address below and we will delete it promptly.

11. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on this page with an updated "Last updated" date. Continued use of our website or services after such changes constitutes your acceptance of the revised policy.